Alissa Goren has been promoted to Deputy Managing Director and Chief Marketing Officer (CMO) of The Israel Diamond Institute Group of Companies (IDI), the company said in a statement. "This is the first time that we have appointed a Chief Marketing Officer, and the creation of this position emphasizes the importance we attach to the marketing function at IDI," IDI Chairman Moti Ganz said.
In this capacity Goren will be responsible for marketing strategy and implementation of the IDI Group of Companies.
"This is an important step for IDI and will enable us to further expand our marketing initiatives–in existing and developing markets. There is no one more fitting to hold this position than Alissa Goren," said IDI Managing Director Eli Avidar.
Alissa Goren has been Director of Marketing, PR and Trade Shows at IDI since 2004. She joined the organization in the year 2000.