Gitanjali launched a new CZ jewelry brand 'Rivaaz'today in Mumbai. Sameera Reddy was announced as the brand ambassador. All the jewelry under the brand ‘Rivaaz’ is crafted with 18k gold and cubic zirconia (CZ). With this brand the company will mark its entry into the untapped CZ market.
The price of the jewellery ranges from Rs2,000 and goes up to Rs12,000. The collection will have more than 5,000 designs in rings, pendants, earrings, necklaces and bangles. It will also have a range of religious pendants and Tanmanyas (Mangalsutras etc).