In order to promote gold as fashion jewellery, Tanishq in association with World Gold Council (WGC) has launched the ‘Blush’ collection. 
This collection showcases contemporary designs and is targeted towards the fashion conscious, modern, young Indian women. Blush is available in both 18K and 22K gold.
Speaking about the new collection, Sangeeta Dewan, Head - Design Studio, Tanishq said, “We at Tanishq understand the penchant for gold among Indian women as well as their need to stay in tune with the latest style and international jewellery trends. The rationale behind this new collection is to provide the customers with options, in terms of designs, affordability and quality, in gold jewellery and to portray gold as fashion jewellery.”
The light weight gold collection priced at Rs5,000 onwards, will be available at all Tanishq stores across the country.