Titan launched the Raga Diva collection and announced actor Soha Ali Khan as its ambassador. The exquisite ornate range of watches is inspired by traditional kundan work set in contemporary form.
The collection has been crafted by the award winning Titan Design Studio. It has intricate enamel motifs embellished with crystals to impart it a rich contemporary appeal. Keeping in line with the festive season, the versatile watches have been designed in way that they complement any kind of outfit.
Speaking at the launch Ajoy Chawla, vice president, Titan said, "This inspired new collection of watches showcases the desire of every woman to express the Diva inside her. The Raga Diva collection is a beautiful illustration Titan’s theme which is to enable the customers to connect with their deep-rooted yearnings of self-expression, encouraging them to be more in their lives.”
Soha Ali Khan added, "Wearing this watch is making me feel extremely beautiful and indulged. I think this watch can make any woman feel her best this festival season. I am happy that Titan has given me a great diva moment to wear on my wrist".
Raga Diva has a total of seven distinct styles in 24 models. Priced between Rs4,000 to Rs10,000, the collection is available at all World of Titan showrooms, large format stores and multi-brand outlets across the country.